7 beliefs that govern agency work

7 beliefs that govern agency work

First, read these bunch of words from one of the happening design-agency of London.

1. in a world of spiralling choices and mounting overload
   we believe in making the complex simple
2. in a world of product parity, low attention spans and bought loyalty
   we believe captivating experiences create affinity
3. in a world of decisions based on the briefest of encounters
   we believe every touchpoint matters
4. in a world of disjointed and fragmented communications
   we believe digital interactions must fit seamlessly into the customer experience
5. in a world propelled by incredible technology
   we believe human behavior is the hardest code to crack
6. in a world where customers demand perfection
   we believe delight leads to demand
7. in a world full of brands and their noise
   we believe it takes insight and imagination to stand out and win
   

I believe that's what the situation of design arena in London. Media design arena is extremely alive & kicking here. It's very dynamic, fast-paced & studded with cut-throat competition & name of the game is goodwill marketing. What matters at the end-of-the day is unbeatable design 'talent', innovative 'thinking', power packed 'portfolio' & damn good 'clientèle'.

Being affected with lethal design-phobia oflate, I'm grabbing every chance to experience 'wassup in design arena' whilst short span of my living in London. It's a big playground for design agencies. Luckily I got to know few people in the heart of design in their firms. Media is a big buzz here & media plays the high caliber in reaching masses effectively. Half of the news dailies are distributed freely in tubes & shopping malls.

One thing stark wherever you move in London is- a perfectly blended design in anything which is a part of visual media. Colors, typography, presentation, logical flow, a well-crafted experience, usability implementation- everything has a dash of nice touch. Take for e.g: DLR website of Dockland. The visual treatment is done with unique green colour(HEX: 00BBB4), it looks so good inside the train. Most of the govt., media work is shared by many privately held design agencies. One got to see innovative ideas flashing across the city.

Starting with flyer's scattered on the pavements, posters for anti-war demonstration in Trafalgar Square, a neat visiting card by a friendly traveler in train, free-daily-papers in the underground tube train, ads on the double-decker buses, a lone paper stand in elephant & castle, or a free magazine in the finest shopping malls of canary wharf, about to begin country-side-articles exhibition in Angels, partition-offices on the basement of Business-design-centre, a receipt bill I received in Dockland's Bar-one pub, Nike flash streaming, mammoth blowup ads in Piccadilly circle, online product design for Microsoft, Massive vinyl posters of 'The last king of Scotland' inside tubes: I find perfection & a neatly blended design behind every object. I sense the hand of impressive creative design agency.I couldn't resist the urge of appreciating all these. Ditto London has finest structures of British architecture (exception rules though!)

I met talented designer colleague of mine - Jyo, based out of London. If you think by look alone one can decide he's a designer- yes he's that chap! Immersed deeply into so-called graphikking, yet friendly. I heard an interesting thing about; how he made a difference to client focused delivery in one of the design intensive project.

He rolled out a design idea 'Buying fun' to one of the demanding-client. Precisely, creating an enjoyable experience to user keeping application & user motive in center. Blend a pinch of fun, frolic, logical thought in navigational interfaces flow & involve a user to feel pleasure interacting with an application - That's the funda behind 'Buying fun'. Interesting isn’t it? I hope -'Buying fun' adds extra dash of tequila to the cocktail party of engaging experience design.

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