Experience Vision

Experience Vision

When we talk with design teams, more often than not, they articulate that "users are our first priority." Yet, as projects progress, the priority often shifts to the appropriate technology solution and the needs of the business stakeholders. It's not that the design teams don't think the users are important. But somewhere along the way, the primary focus moves off of the users' needs.

It wasn’t that the team wanted to ignore the users. It’s just the demands of the business units they served and the constraints from IT made serving the users take a back seat. In the day-to-day hustle-and-bustle, the long-term perspective gets lost.

When the long-term perspective vanishes, it becomes difficult to feel like you’ve made any significant progress. Sure, you’ll have checked many items off the ever-growing to-do list, but have you really improved how the business serves its customers?

To solve this, many teams are turning to an old tool: creating an experience vision. Is your design team having trouble focusing on the users? Does your organization have an experience vision?

- It's an interesting thought by Jared M. Spool of UIE tips.

>> Mr. Spool speaks about experience vision here