"Joga Bonito"

"Joga Bonito"

The worldcup fever rage is on everywhere & it's all about soccer a.k.a football now. Everyday I'm receiving so many wonderful clippings, posters, pin-ups of soccer stars from my soccer loving frenz. I'm hooked to ESPN, star-sports to get the wonderful glimpse of yester years football matches, mesmerizing goals, thrilling dribblings, match-statistics etc.,

Whilst shuttling everyday, I see a 'joga bonito' massive blow-up of Nike ad near Innovative multiplex Bangalore. Was wondering what's this all about ? assumed it may be the name of some Brazilian player or so. Googling took me to neo marketing funda of Nike.

Joga Bonito means "play [it] beautifully" in Portuguese -it's a fictional association created for a Nike ad campaign. Footballers featured in the TV adverts include Ronaldinho, Ronaldo, Adriano, & lot more. Nike launched Joga Bonito campaign in India too...with the WorldCup fast approaching, Nike’s Joga Bonito 5 commercials are about the celebration of pure soccer bliss & Joy, Team, Honour, Skill and Heart -the values of Beautiful football and the themes of these commercials.

Chekout this beautiful Joga_bonito video here.

Adidas is not left behind in the commercials-war. its about two kids picking the team is just cool. I love it when the smaller kid picks Beckenbaur and the chubby kid laughs. But sure enough here comes Beckenbaur. Then Zidan whispers some thing in the chubby kid’s ear, and check it out for yourself. Itz fun.

Somehow Pepsi's Christina Aguilera ad din impress me much !